Overview
To promote the Target brand in Manhattan, Sketchtank partnered with Los Angeles-based Synn Labs to design and oversee the production of 16 large-scale interactive sets inspired by iconic toys for a Christmas Pop-Up store under New York's High Line in the meatpacking district. The project scope also included space-planning 16,000 sf of temporary retail space.
We oversaw the fabrication in three shops; two in the LA area and one in New York.
Scope of Work
- Space planning
- Graphic design
- Set & vignette design
- Visualization and floor plans
- Production & custom fabrication
- Onsite supervision
Services
Environmental Graphics
Event Design
Exhibit Design
